About Us

"As a team, we are driven by the motto that ‘creative spaces and surfaces foster creativity and innovation among people in general,’ and it is our common mission to make it happen." 

The technology behind AquaWrite is developed by 88-year-old chemical engineer, and our uncle, Carl Schmidt Nielsen (1928), Inventor / Painter Lars Frey (1977) and Inventor / Painter Betina Vandrup (1975) – A project that has spent years in the making with thousands of hours being put in and has proved its concept since 2015.

From inception, we have supported and served some of the largest and most innovative companies and institutions across the world with flexible whiteboard paint, AquaWrite. With our invention of WriteWallPaint AquaWrite products, the goal was to develop a portfolio consisting of the world’s best performance whiteboard paints.